In a recent government research study nearly seven-in-ten (69%) people said they wished they had more information about food safety, including how to protect themselves and their families from foods that pose a health risk. The vast majority – 75% – said they want to get this information through the Internet. 

Over the past year we’ve looked at lots of ways to reach people about the importance of food safety. It’s not an easy topic and not one we own (people want to hear from agencies responsible, like Health Canada or CFIA), but one where we can and will contribute. There’s lots we can and are doing to become a global food safety leader and it’s our job to make food as safe as possible, but there’s also lots that consumers can do to further protect themselves and their families and practice good food safety. 

This week we launched a new Maple Leaf website which is a huge leap forward in reaching consumers. Its taken us over two years in the making and it’s a great site with neat gadgets like meal planning tools, recipes, cooking and shopping tips, and most importantly food safety insights through clicking on “food safety at home” at the top right of the home page.  

I think this website is one of the coolest food sites out there, it’s interactive, informative and highlights where Maple Leaf is going as a company.

We hope you will visit and welcome your feedback!!