In a recent government research study nearly seven-in-ten (69%) people said they wished they had more information about food safety, including how to protect themselves and their families from foods that pose a health risk. The vast majority – 75% – said they want to get this information through the Internet. 

Over the past year we’ve looked at lots of ways to reach people about the importance of food safety. It’s not an easy topic and not one we own (people want to hear from agencies responsible, like Health Canada or CFIA), but one where we can and will contribute. There’s lots we can and are doing to become a global food safety leader and it’s our job to make food as safe as possible, but there’s also lots that consumers can do to further protect themselves and their families and practice good food safety. 

This week we launched a new Maple Leaf website which is a huge leap forward in reaching consumers. Its taken us over two years in the making and it’s a great site with neat gadgets like meal planning tools, recipes, cooking and shopping tips, and most importantly food safety insights through clicking on “food safety at home” at the top right of the home page.  

I think this website is one of the coolest food sites out there, it’s interactive, informative and highlights where Maple Leaf is going as a company.

We hope you will visit and welcome your feedback!!

The US Food & Drug Administration (FDA) launched launched an electronic food registry for companies to quickly report potential food-borne illnesses to the federal government.  Food facilities must alert the FDA within 24 hours of finding any contaminant in a product that might severely sicken or kill people or animals.  The system is intended to foster a quicker response to food-borne outbreaks.

It’s very difficult to draw the conclusion that additional inspectors or additional time spent on the plant floor could have averted the tragedy of last August based on what we have learned. We have consulted world experts on this very topic because we truly want to know exactly what may have avoided this tragedy we were directly responsible for. Not a single expert to date has told us that more plant floor inspection would have done so.

There are good reasons why – bacteria is not visible. You simply cannot see it with the naked eye, nor can you smell it, taste it or feel it. The ONLY way you can detect bacteria in a modern food safety system is to do bacteria testing and then read and rigorously analyze test results. That is why plant floor inspection just isn’t that effective. It can spot the “big stuff”, but not deep microbiological growth. Because there is nothing to “see” with the eyes, modern technology in food safety requires inspectors to inspect “data” or test results, and test design, and test patterns. This requires more resources, but not on the plant floor because that’s not were they can best find the problems.

We sure wish it were as easy as more plant floor inspection. If it were, we would be the very first ones to ask for as much of that as possible.

In the case of Bartor Rd, those same experts feel they do know the root cause. They identified the most likely source of the contamination was Listeria bacteria harboured deep within one of the meat slicers at the Bartor Road plant. No Canadian company or the CFIA applied the sophisticated scientific and statistical analysis of test results that we do today which may have led us to detect the contamination – the knowledge and expertise simply did not exist in Canada last August.  But had we done then what we do now, we believe we probably would have detected the contamination and may have saved the lives of 22 Canadians.  That is the learning, and we are doing those things now.

Maple Leaf learned a great deal from last year’s tragedy, making numerous changes to implement global best practices within our own plants and identifying changes that were needed to improve Canada’s food safety system. Our position to government has been clear – that we believe more inspectors and increased investment in technical and scientific training and more resources in the CFIA laboratory network are needed to deliver its mandate. Government must make sure they are using their resources to actually make food safer, not wasting their time doing things that won’t.

Since the government’s new Listeria Policy was introduced on April 1 this year, there has been an increased presence and involvement of CFIA inspectors across all our packaged meat plants. The new Listeria policy is based on sound science and Listeria management practices, with a focus on testing and verification to avert repeat of last year’s tragedy.

Inspection staff are enforcing compliance with CFIA regulations, including stringent environmental and product testing, and scientific and risk-based analysis of test results.  Any positive environmental results for Listeria are immediately brought to the attention of the CFIA inspector, and corrective actions taken.  There is greater interaction between plant management and inspection staff, including more time reviewing plant data and test results, more frequent dialogue and collaboration on problem solving. 

The increased presence and focus of inspectors in recent months is welcome and a very positive step, but we can’t stop there.  There is more that needs to be done by industry and government in building a stronger food safety system to protect the interest of Canadian consumers.  While CFIA is continuing to implement its new Listeria policy and increase inspection, we must also ensure that government is vigilant in providing sufficient inspectors to get the job done. 

 We have advocated MORE regulation in food safety in Canada, not less.