We’ve undertaken a lot of things internally at Maple Leaf Foods to promote food safety, and we’ve outlined a lot of that on this blog.  But ensuring public health overall in our communities doesn’t end at our front door – it is a total partnership. One of the things we have promised to do as part of our Food Safety Pledge is to build partnerships to share information and support education on food safety.  Another step in this direction is a partnership with the Canadian Public Health Association (CPHA) which we announced today.

‘Public health’ tends to be something people overlook or take for granted as part of ‘health care’.  People’s top of mind expectations of the health care system tend to focus on “illness” or the response to it rather than a holistic look at “health”.  Public health professionals help bring that focus in seeking to prevent illness and promoting good health. CPHA is a non-governmental organization focused exclusively on public health and they have worked for decades to tackle a number of other well-known public health causes.

The partnership we’re undertaking with them aims to provide those who tend to be more at-risk for foodborne illness with the information they need to prepare foods safely for themselves and their families.  These include seniors, pregnant women, people with immune deficiencies such as those with HIV and people undergoing cancer treatment. A first step and a goal of the partnership is to ensure that people who are at higher risk know that fact (based on their risk category) and then given the information they need to minimize risk with simple and useful food safety tips and tools.  This will happen through educational and online materials targeted at those at-risk Canadians.

Once these materials are developed – which will be available in French, English and other languages –  we’ll be sure to share the links to them here and through other means.

One of the contributors to this blog is Dr. Randy Huffman, who joined our company in early 2009 as our very first Chief Food Safety Officer - a position we created after the Listeriosis outbreak of 2008 that resulted from products made at Maple Leaf.  Bringing Randy on board was one of many steps we undertook to improve as an organization.  He oversees and leads our activities in food safety and quality systems, sanitation, testing, and technologies.  But he also helps us keep up-to-date with industry and that’s vital to our commitment to food safety – to share information and learn the latest in food science, microbiology and nutrition.  

Another sign of what Randy brings to our organization is the fact that he assumed the role of President of the American Meat Science Association just this week. The AMSA has a membership of over 1800 meat scientists from 32 countries representing major  research and teaching institutions and  food companies .  It s core purpose is to be the global source of scientific information on meat science by holding forums and  conferences that share the latest science and  the association publishes the peer reviewed journal  Meat Science.  It’s a career milestone for Randy and shows what a leader he’s been in food science going back many years and with many collaborators.

It’s a real asset for us to have someone who we know is respected in his field and up-to-date in working with international partners in sharing research and state-of-the-art industry information. And we congratulate him on his achievement.

I’ve just returned from Lubbock, Texas, and to cooler temperatures believe it or not here in Toronto. What took me to the Lone Star state was the annual meeting of the American Meat Science Association. For the next year I will be serving as President of the association and I took over that responsibility at the meeting Tuesday night. This annual meeting, dubbed The Reciprocal Meat Conference (RMC), has been occurring annually since 1948.  The RMC got its name from the original format for the meeting which encouraged active dialogue and audience participation concerning scientific topics related to meat, hence the term “reciprocation”.  The meeting retains this same format today giving attendees the chance to learn and interact with experts across a wide variety of topics.  Typically held on a university campus providing access to laboratories and teaching facilities, this year was no different.  Over 600 attendees got to experience the amazing new meat science facilities at Texas Tech University

To those of you who don’t think about meat science too much, it may surprise you to learn how much the fresh and processed meat industry relies on research and science.  Just because we work with products you may have known and enjoyed for years doesn’t mean we aren’t constantly learning and reviewing new research to better understand food production and processing, safety and nutrition. Members of the association bring different perspectives in this respect – some are scientists from universities and others are with companies across North America and elsewhere. Government officials also play an active role as individual members of the association. The association is one way in which these folks come together to share the latest on animal husbandry techniques, muscle biology, meat chemistry and microbiology, and finished product safety and nutrition.

Some of the presentations at this week’s conference included topics on sodium-reduction initiatives and continuing research into nitrites and nitrates, and validation of in-plant microbial interventions.  These issues are important to consumers and there’s a lot that is being investigated so we can have a better understanding of them.  What makes the association’s work so important is that it’s not just supporting rigorous peer-reviewed science – it’s ensuring that the industry is made aware of the research findings that can have an impact on the work that food manufacturers do to produce everyday products. Members of the association benefit when we know the decisions we have to take in our jobs are based on all available evidence – from outside and inside our companies.

Two areas of focus over the coming year (yes, there are term limits to this Presidency) are strengthening the association’s base of support and carrying out its newly launched strategic plan to be the leading forum for knowledge about meat and meat science.  A key principle of our strategic plan is the importance of sharing information and knowledge – a principle that is especially important to those of us at Maple Leaf given our focus on sharing food safety information.

If you have comments or questions about how we in the industry are using research in areas of interest to you, let me know. Over the next year, I’ll be collaborating with researchers and professionals on a number of topics. For myself and our industry, I hope it’s another year where we continue to learn and improve in what we do every day.