We’ve undertaken a lot of things internally at Maple Leaf Foods to promote food safety, and we’ve outlined a lot of that on this blog.  But ensuring public health overall in our communities doesn’t end at our front door – it is a total partnership. One of the things we have promised to do as part of our Food Safety Pledge is to build partnerships to share information and support education on food safety.  Another step in this direction is a partnership with the Canadian Public Health Association (CPHA) which we announced today.

‘Public health’ tends to be something people overlook or take for granted as part of ‘health care’.  People’s top of mind expectations of the health care system tend to focus on “illness” or the response to it rather than a holistic look at “health”.  Public health professionals help bring that focus in seeking to prevent illness and promoting good health. CPHA is a non-governmental organization focused exclusively on public health and they have worked for decades to tackle a number of other well-known public health causes.

The partnership we’re undertaking with them aims to provide those who tend to be more at-risk for foodborne illness with the information they need to prepare foods safely for themselves and their families.  These include seniors, pregnant women, people with immune deficiencies such as those with HIV and people undergoing cancer treatment. A first step and a goal of the partnership is to ensure that people who are at higher risk know that fact (based on their risk category) and then given the information they need to minimize risk with simple and useful food safety tips and tools.  This will happen through educational and online materials targeted at those at-risk Canadians.

Once these materials are developed – which will be available in French, English and other languages –  we’ll be sure to share the links to them here and through other means.